My route to fashion was very straightforward because I have always been surrounded by sewing, embroidery and crafts. My mum designed and sew our clothes and spent her nights with knitting and my grandmother was a pattern cutter and tailor.
I launched my very own fashion brand Yufash in 2013, with specialising in bespoke ladies evening and occasion wear. The more I integrated my signature to garments the more I got encouraged and exited to open my RTW line.
If you want to launch your own line then forget about the fun, at least at the beginning. OR if you want to have fun make sure you have plenty of budget to hire professionals for each role. Very quickly you’ll find out that you can only design and develop the product range and that will take all your time. Because when you grow the less and less time you will have as ‘to do’ list grows.
I have been lucky with my first year as I was successfully signed to Wolf and Badger boutique in Mayfair and just months after first RTW presentation got call from 20 Century Fox Channel stylist to be featured in hit series Scream Queens. Once you get the first succes the others will follow.
The brand YUFASH Kadri created is a luxury-clothing brand for confident women. The designs are feminine yet strong and elegant, even setting a statement with all the details on it. The brand supports local manufacturing, which means that all garments are handmade in England.
-Kadri, London, UK
FACEBOOK @ YUFASH
„I AM INSPIRED BY THE OPPOSITES, NATURE AND URBANISM, THE UNEXPECTED, OLD IN NEW FORM & TACTILE STRUCTURES“